Foundations
Build the first useful version on a real piece of work.
OPERATE / BUILDER
AI Competitive Intelligence
Build a competitor and market signal system that tells you what changed and why it may matter — without turning every product announcement into strategic panic. Use traceable sources, comparison frames, change logs and decision triggers.
Hands onBuild something
Founders and product leaders tracking fast-moving competitorsCommercial teams that need current market context before customer conversationsOperators tired of one-off competitor decks that are obsolete when finished
Advanced Pack
Turn it into a repeatable system with deeper implementation, reusable assets and harder operating decisions. Free during Early Access.
Final Lab
Test the capability in a practical scenario when you want another round.
YOU'LL LEAVE WITH
A result you can take back to real work.
A maintainable competitor intelligence system with a stable comparison frame, source map, change log, significance rules and recurring decision brief.
Create a current competitor snapshot that can be updated
Choose competitors, define a stable comparison frame, collect traceable sources, identify meaningful differences and record one recent change without mixing fact and interpretation.
Build an ongoing market signal system
Add source quality, monitoring, change significance, sales/product triggers, synthesis and a recurring review that turns updates into decisions rather than alert fatigue.
WHAT ADVANCED ADDS
Take the method back to real work.
Advanced includes reusable artifacts, decision rules and implementation material designed to keep working after you close the Path.
Competitor Frame
A fixed comparison structure for proposition, audience, product capabilities, commercial model, distribution and evidence so changes can be observed over time.
Signal Ledger
A date-stamped log of product, commercial, hiring, partnership and market signals with source and interpretation kept separate.
Strategic Trigger Rules
Rules for when a signal deserves action, more research, a sales response or no reaction at all.
PATH MAP
Build the first version. Then make it operational.
Foundations takes you through the first useful result. Advanced adds the implementation depth, harder cases and operating discipline needed to reuse it.
- 01Choose the Competitive SetFree
- 02Define a Stable Comparison FrameFree
- 03Map Sources You Can RevisitFree
- 04Build the Current SnapshotFree
- 05Record One Meaningful ChangeFree
- 01Evaluate Competitive SourcesAdvanced
- 02Build the Signal LedgerAdvanced
- 03Classify Signal SignificanceAdvanced
- 04Connect Signals to Decision TriggersAdvanced
- 05Write the Recurring Intelligence BriefAdvanced
- 06Run the Market ReviewAdvanced
Noise or Strategic Signal?
A competitor has announced several changes across product, pricing and partnerships. Decide which signals deserve action, which need verification and which are mostly noise.
Complete Advanced, take on the scenario if you want to test the capability, and pass it to create a lightweight shareable record of the result.
How Lab Achievements work →BEGIN THE PATH
Start with a real result.
Sign in with email and work through Foundations for free. Complete Foundations and unlock Advanced free during Early Access.
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